February 1, 2020              

Speaker: Dr. Cecelia Mecca/C.L. Mecca

Topic: Messenger Marketing for Authors

Messenger marketing, specifically utilizing Facebook Messenger bots, is a powerful new method of digital marketing. Unlike email, Messenger is instantaneous, conversational and interactive. With over 1.3 billion Facebook Messenger users, the power of a chatbot is unlimited. With average open rates over 95% and click-through rates upwards of 80% or more, messenger marketing can be a robust addition to any author’s marketing toolbox. Utilizing a character for the bot voice, readers become more heavily invested in them and the story than with static marketing techniques such as email or social media posts. Cecelia will offer an overview of the service provider she utilizes for messenger marketing, ManyChat, along with best practices for getting started.

 

Bio: Cecelia Mecca is the author of historical romance and also writes paranormal romance as C.L. Mecca.

Cecelia first published The Thief’s Countess, book one in the now complete 11-book Border Series, in 2017. Six months after her debut novel, she left her 20-year career as an educator to write romance full-time. Armed with a PhD in Curriculum and Literacy which now collects dust in her basement, Cecelia takes readers to an admittedly romanticized time of knights and castles in medieval England and Scotland. She also has her hands full at times with the ultimate bad boys– sexy, wealthy and swoon-worthy vampires.

Our Highlander-loving, vampire-writing author and mother of teens can be found in Northeast, Pennsylvania, chai in hand, thinking up new ways to tame both medieval and paranormal playboys. She is firmly House Stark and Gryffindor.

Location: Montgomery County Community College’s Blue Bell campus: 340 DeKalb Pike, Blue Bell, PA 19422.

(Turn right onto Tournament Drive from Dekalb Pike. Turn immediately left into the parking lot and find parking close to the fine arts center, which looks like a red barn. Cross the brown metal bridge to your right and enter Parkhouse Hall. We are in Room 124 (turn right into the first hallway and head all the way back past the vending machines. Turn left and listen for some loud chatter — that’ll be us!)

Our days start with a short Business Meeting, where the VFRW Board goes over chapter financials, meeting minutes, and the whole group gets to hear the members’ successes and challenges since we met last. We’ll share industry news and any current dust-ups in “Romancelandia.” If time permits, we might also do Five-minute Fixes, where we group-think ways to help anyone struggling to find book titles, develop log lines, overcome marketing challenges, etc. The speaker usually begins at 11:15 and has the floor through 1pm.