VFRW’s next general meeting is Saturday, November 2nd

Location: Montgomery County Community College’s Blue Bell campus: 340 DeKalb Pike, Blue Bell, PA 19422.

(Turn right onto Tournament Drive from Dekalb Pike. Turn immediately left into the parking lot and find parking close to the fine arts center, which looks like a red barn. Cross the brown metal bridge to your right and enter Parkhouse Hall. We are in Room 124 (turn right into the first hallway and head all the way back past the vending machines. Turn left and listen for some loud chatter — that’ll be us!)


Our days start with a short Business Meeting, where the VFRW Board goes over chapter financials, meeting minutes, and the whole group gets to hear the members’ successes and challenges since we met last. We’ll share industry news and any current dust-ups in “Romancelandia.” If time permits, we might also do Five-minute Fixes, where we group-think ways to help anyone struggling to find book titles, develop log lines, overcome marketing challenges, etc. The speaker usually begins at 11:15 and has the floor through 1pm.

Topic/Speaker: Craft Marketing Plans like an Author-preneur – Carol Van Den Hende

Marketing is simply the art (and science) of finding and connecting with your audience. In this fun, fast-paced session, Carol will demystify how professional marketers devise marketing plans. As with most success, it starts with setting quantifiable objectives. Carol will cover five principles, along with examples and how to apply them to your book launch.
Bio: Carol Van Den Hende is an MBA with twenty years’ experience in marketing strategy. Plus, she works in chocolate (there’s no ‘sweeter’ job!) Ever since she joined the writing community, she’s been sharing her marketing expertise with authors and publishers, through speaking and coaching. She, her husband and twins live in NJ with their well-pampered Siberian rescue cat.