Book Marketing: Online all-the-time or what? With in-person author events such as conferences, in-store launch parties, and book club gatherings on hold, how can authors do the best job possible in advertising, marketing, publicizing, and engaging readers? What’s the difference these days in publicizing and promoting indie book authors vs. traditionally published authors? Or has this line blurred? Let’s discuss how a 2021 marketing plan looks in light of the pandemic. This presentation will share ways to develop a business plan, better understand how to use the current popular social media platforms, and provide tips on using CANVA to create a graphic strategy that will grab attention (in the best possible way).
And remember: The POWER IS IN THE PLAN!
Denny Bryce bio:
An award-winning author, Denny S. Bryce won the RWA Golden Heart® and was a three-time GH finalist, including twice for WILD WOMEN AND THE BLUES, her debut novel. She also writes book reviews for NPR Books and entertainment articles for FROLIC Media. Additionally, the former professional dancer and public relations professional is a self-proclaimed history geek. She credits this obsession to her maternal grandmother, Ella Elizabeth Joseph, who immigrated from Montego Bay, Jamaica, to New York City in 1923. Recently, Denny relocated from Northern Virginia to Savannah, Georgia. She is represented by Nalini Akolekar, Spencerhill Associates.