Messenger marketing, specifically utilizing Facebook Messenger bots, is a powerful new method of digital marketing. Unlike email, Messenger is instantaneous, conversational and interactive. With over 1.3 billion Facebook Messenger users, the power of a chatbot is unlimited. With average open rates over 95% and click-through rates upwards of 80% or more, messenger marketing can be a robust addition to any author’s marketing toolbox. Utilizing a character for the bot voice, readers become more heavily invested in them and the story than with static marketing techniques such as email or social media posts. Cecelia will offer an overview of the service provider she utilizes for messenger marketing, ManyChat, along with best practices for getting started.
Bio: Cecelia Mecca is the author of historical romance and also writes paranormal romance as C.L. Mecca. Cecelia first published The Thief’s Countess, book one in the now complete 11-book Border Series, in 2017. Six months after her debut novel, she left her 20-year career as an educator to write romance full-time. Armed with a PhD in Curriculum and Literacy which now collects dust in her basement, Cecelia takes readers to an admittedly romanticized time of knights and castles in medieval England and Scotland. She also has her hands full at times with the ultimate bad boys– sexy, wealthy and swoon-worthy vampires. Our Highlander-loving, vampire-writing author and mother of teens can be found in Northeast, Pennsylvania, chai in hand, thinking up new ways to tame both medieval and paranormal playboys. She is firmly House Stark and Gryffindor.